From 17–19 April 2026, the Cape Town International Convention Centre will host the Organic & Natural Products Expo Africa, returning for its third consecutive year in the Mother City. Now headline sponsored by Standard Bank Business & Commercial, the event continues to serve as a leading platform for Africa’s fast-growing organic and natural products sector.
For lifestyle audiences, the expo reflects a growing shift towards conscious consumption, where everyday choices around food, wellness and home products are increasingly shaped by sustainability and natural alternatives.
A Growing Lifestyle Market
South Africa’s organic food and beverage market is now worth tens of billions of rand, while dietary supplements and wellness products are growing at close to double-digit rates. Alongside this, the country’s R220 billion hospitality industry is under pressure to source greener guest amenities, sustainable textiles, natural personal care products, and more efficient energy and water solutions.
The expo brings these sectors together, creating a space where lifestyle trends meet real commercial demand.
Sustainable Hospitality in Focus
The return of the Sustainable Hospitality Expo, first launched last year, adds a new dimension to the event. Designed as a co-located theme with future potential to stand alone, it connects exhibitors with buyers across retail, wellness and hospitality.
This focus highlights how sustainability is influencing not only what consumers buy, but also how businesses operate — particularly in travel and hospitality spaces where environmentally responsible practices are becoming increasingly important.
Supporting Small and Emerging Brands
A key feature of the expo is its strong emphasis on small and emerging businesses. Many exhibitors use the platform to launch products, test ranges with both consumers and trade, and build relationships that lead to retail listings, supply agreements and export opportunities.
The majority of exhibitors are SMEs, including start-up skincare and haircare brands, family-run food producers, and innovators in household and agricultural products. To support their growth, organisations such as SEDFA, the DTIC and provincial economic development departments offer subsidised or fully sponsored exhibition options, giving these businesses access to professional exhibition space and infrastructure.
From Connections to Contracts
Over three days, exhibitors have direct access to key decision-makers, including retail category managers, independent store owners, distributors, online retailers, export agents, and procurement heads from hotels, lodges and Airbnbs.
The expo also features conference sessions and workshops focused on practical topics such as certification, export readiness, branding and retail engagement. These are designed to help exhibitors turn conversations into real commercial outcomes.
Beyond the event, exhibitors are listed on the Organic & Natural Products Portal for 12 months at no additional cost, enabling ongoing connections and trade opportunities long after the expo concludes.
A Key Moment for Conscious Living
As Cape Town continues to position itself at the forefront of sustainable innovation, the Organic & Natural Products Expo Africa offers a snapshot of how lifestyle, wellness and business are increasingly interconnected.
With exhibitor applications already in high demand, particularly for subsidised SME spaces, the 2026 edition is set to bring together the brands and buyers shaping the future of organic and natural living in South Africa.
