To celebrate the reopening of its groundbreaking new concept store at Tygervalley Shopping Centre on 14 August, Woolworths has launched a limited edition, store-exclusive capsule collection called the Lily Capsule.
“This capsule collection was created to honour the significance of the location and celebrate both Woolworths’ heritage and Tygervalley’s identity,” says Wikus Du Plessis and Philippa Elson, both Heads of Design for Fashion at Woolworths.
“We wanted to create something special for our local customers, by offering a range that’s unique to this store, conscious of their patience over the four-month refurbishment process,” Du Plessis adds.
The wait, however, has proven worthwhile. The new-look, Woolworths Tygervalley concept store reimagines retail through a hyper-personalised, innovation-first lens, seamlessly integrating beauty, fashion, food and homeware into a cohesive, customer-centric experience.
The story behind Tygervalley’s distinctive symbol
Though the exact inspiration behind the Tygervalley Shopping Centre’s floral logo is unconfirmed, it’s understood that the Tiger Lily was adopted as a symbolic motif. Known for its bold colouring and speckled petals, the flower mirrors the region’s tiger-like naming heritage. In some cultures, the Tiger Lily also represents wealth, positivity and pride, attributes that align with the centre’s role in the local community.
The Lily Capsule
Building on this symbolism, the Lily Capsule draws inspiration from the iconic bloom, featuring a striking sketch-style outline of the Tiger Lily in navy blue. It also incorporates an archival Woolworths logo from 1931 as a nod to the brand’s heritage and a tribute to the significance of the 2025 concept store launch.
Tygervalley shoppers can get their hands on the following pieces from the limited-edition collection:
- White and navy unisex ‘Future Original’ Tiger Lily T-shirt
- Cream and navy Tiger Lily cap
- Navy square scarf featuring a distinctive Tiger Lily pattern
- Cream and navy Tiger Lily oversized tote bag
Visit Woolworths Tygervalley to shop the limited-edition Lily Capsule in-store.
