In a significant move for the Stellenbosch hospitality industry, the Petousis family, owners of The Vineyard in Newlands and Oude Werf in Stellenbosch, has acquired the Stellenbosch Hotel and Stellenbosch Kitchen. This strategic acquisition reinforces the family’s long-standing commitment to preserving heritage and enhancing the guest experience within the historic town.
The Stellenbosch Hotel, a distinguished three-star heritage property, will now join the group’s four-star deluxe Oude Werf, further strengthening the Vineyard Group’s presence in the Winelands. With a focus on conservation and innovation, the family intends to honour the unique character of the Stellenbosch Hotel while integrating modern enhancements to elevate its offerings.
The Petousis Family: A Legacy in Hospitality
The Petousis family has deep roots in the South African hotel industry, with a history that spans over five decades. The family’s ethos is grounded in the belief that people are the heart of the hospitality industry, and their approach has been shaped by a commitment to employee well-being, sustainability, and community engagement.
South Africa’s oldest continuously operating hotel, Oude Werf in Stellenbosch, is a proud part of the Petousis legacy. The Vineyard Hotel in Claremont, Cape Town, once the home of Lady Anne Barnard, also carries a storied past. The family’s dedication to heritage preservation is evident in their careful stewardship of historic properties, ensuring their relevance in contemporary hospitality while maintaining their architectural and cultural significance.
The Petousis family are descendants of the Albertyn family, who were among the congregants of Stellenbosch’s first church, built between 1686 and 1687. A thatch-roofed building, its bell tower is visible in the earliest known sketch of Stellenbosch from 1710, before the church and much else of the town was twice destroyed by fire. Though attempts were made to rebuild the church, a new site, in 1770, was chosen at the top of Church Street. This deep-rooted connection to Stellenbosch’s history underscores the family’s commitment to preserving the town’s heritage.
The Significance for Stellenbosch and the Winelands
Stellenbosch, known as the heart of South Africa’s Winelands, thrives on its rich history, world-class wines, and vibrant tourism industry. The acquisition of Stellenbosch Hotel and Stellenbosch Kitchen signals the Vineyard Group’s commitment to the town’s continued evolution as a premier destination for local and international visitors.
With this acquisition, the group now offers a total of 100 rooms between Oude Werf and Stellenbosch Hotel, along with four two-bedroom apartments, all located within 100 meters of each other in the bustling Church Street. The inclusion of Stellenbosch Kitchen enhances the group’s food and beverage portfolio, promising exceptional culinary experiences that celebrate the region’s flavours.
CEO Lex Petousis has emphasized the importance of a careful and thoughtful transition. His vision is to nurture Stellenbosch Hotel in the same way the family transformed Oude Werf—by preserving its historical significance while evolving it for the future. This approach ensures that Stellenbosch Hotel remains an integral part of the town’s architectural charm and heritage.
Architectural Heritage and Modern Elegance
The Petousis family’s acquisition strategy aligns seamlessly with their track record of restoring and modernising historic buildings while maintaining their authenticity. Stellenbosch, with its Cape Dutch and Georgian architectural influences, is an ideal setting for this philosophy. Their past work on Oude Werf—built on the site of Stellenbosch’s first church—exemplifies their ability to blend past and present, ensuring guests enjoy a unique, immersive experience.
By incorporating state-of-the-art technology and sustainability initiatives, the Vineyard Group is set to further elevate Stellenbosch Hotel’s appeal. Guests can look forward to a harmonious blend of historical charm and modern convenience, with enhancements that will position the property as a leading destination in the Winelands.
Looking to the Future
The Petousis family’s acquisition of Stellenbosch Hotel and Stellenbosch Kitchen represents a meaningful investment in Stellenbosch’s future. Their dedication to the hospitality industry, preservation of heritage, and a forward-thinking approach to service excellence ensure that the town will continue to flourish as a destination of choice.
With a proven legacy of transforming historic properties into world-class hotels, the Petousis family’s latest endeavour is set to redefine hospitality in Stellenbosch, while maintaining the town’s unique character. As the group embarks on this new journey, visitors, and locals alike can anticipate a seamless fusion of tradition and innovation, ensuring that Stellenbosch remains at the forefront of South African tourism.
