Acquisition bolsters Van Loveren’s presence in the premium wine market and enhances regional diversity with grapes from areas such as Swartland, Darling, and Tradouw.
Van Loveren, South Africa’s leading family-owned winery, proudly announces the acquisition of the Survivor wine brand and the near-finalization of its purchase of the Overhex cellar.
This strategic expansion enhances Van Loveren’s premium wine portfolio, solidifying its standing in the high-end wine sector. With a world-class winemaking team and access to grapes from six renowned wine-producing regions, the winery is perfectly positioned to craft exceptional wines that resonate with discerning consumers, setting a strong foundation for sustained success.
The Survivor brand, inspired by the remarkable journey of a resilient Nguni cow, has become a beacon of excellence in South African wines. The range comprises 12 distinct wines recognized for their superior quality, including multiple 5-star Platter ratings and international accolades from Tim Atkin, Mundus Vini, and IWSC. These wines capture the essence of their terroirs, making them a perfect fit for Van Loveren’s portfolio.
“We are proud to welcome Survivor to the Van Loveren family,” said Bussell Retief, Van Loveren director. “This acquisition enhances our portfolio with unique wines that celebrate South Africa’s rich wine heritage and allows us to connect with premium wine consumers who appreciate authentic regional expressions.”
Joining the Van Loveren winemaking team is Survivor’s acclaimed winemaker and Cape Winemakers Guild member, Pierre Wahl, whose expertise and dedication to quality will be a valuable asset. Wahl’s passion and experience will further strengthen Van Loveren’s commitment to producing exceptional wines that celebrate the country’s diverse wine regions.
By integrating Overhex’s well-established facilities, Van Loveren gains access to a larger winemaking infrastructure and specialist team. This supports the company’s ability to meet growing demand while maintaining high-quality standards. Overhex’s capabilities enhance efficiency and allow Van Loveren to diversify and scale its wine offerings effectively.
The strategic proximity of the Overhex cellar to Van Loveren’s bottling operations and grapes suppliers minimize transportation requirements for raw materials like grapes and the finished wine. By reducing transport distances to bottling facilities and, ultimately, to consumers, the company lowers its carbon emissions, aligning with sustainable production goals.
This acquisition marks an exciting new chapter for Van Loveren as it continues to champion South African wines in both local and international markets, catering to a growing demand for premium wines with authentic stories and regional character.
Starting 18 November, Survivor Wines will officially join the Van Loveren family. Van Loveren will oversee every aspect of the brand’s journey, from production to final delivery to consumers, ensuring seamless integration and maintaining the high quality associated with Survivor wines.
