In a celebration of community and creativity, the Craft + Design Institute (CDI) is teaming up with the Castle of Good Hope to introduce a new monthly market experience starting on February 24, 2024. Named “Kuier@TheCastle,” this vibrant event promises to showcase the diverse talents of Cape Town’s creative community while offering an unforgettable day out for families and visitors alike.
Erica Elk, Group CEO of the Craft + Design Institute, describes Kuier@TheCastle as a space where people can come together to relax, shop, eat, play, and explore. Embracing the local spirit, the name “Kuier” encapsulates the essence of communal gathering and shared experiences, inviting individuals from all walks of life to connect and engage.
The significance of community rebuilding post-pandemic is not lost on Elk, who emphasizes the importance of purposeful reconnection and support for local artisans and performers. Calvyn Gilfellan, CEO of the Castle, echoes this sentiment, highlighting the market’s role in fostering inclusivity and spreading love through the support of local creatives.
What can attendees anticipate at Kuier@TheCastle? A myriad of experiences awaits, from browsing through a diverse range of artisanal products to indulging in culinary delights and enjoying live entertainment. Set against the historic backdrop of the Castle of Good Hope, with Table Mountain as a majestic companion, visitors can immerse themselves in the rich cultural heritage of South Africa, while exploring the Castle’s museums and guided tours.
Live demonstrations and workshops will provide insight into the creative process, allowing visitors to witness firsthand the skill and dedication behind each unique piece. Additionally, the market will feature dynamic pop-ups, further enhancing the multi-faceted visitor experience and promoting inclusivity within the creative community.
As part of the CDI’s mission to support small and medium-sized enterprises (SMMEs) and artists, Elk emphasizes the market’s role in facilitating growth and sustainability within the creative economy. Moreover, the East City precinct of Cape Town’s CBD, where the market is situated, offers ample opportunities for exploration, with its museums, galleries, and emerging cafes and restaurants contributing to the city’s vibrant creative identity.
With a 24% increase in visitor numbers recorded at the Castle in 2023, events like Kuier@TheCastle are instrumental in driving growth within the local tourism economy, while also nurturing a sense of community and connection among residents and visitors alike.
