South Africa Secures Historic Victory at 2024 RHS Chelsea Flower Show

On 21 May 2024 in London, United Kingdom –  In a breathtaking display of floral artistry and botanical diversity, South Africa captured the spotlight at the RHS Chelsea Flower Show, marking a significant achievement with a record-breaking 38th Gold medal. The exhibit, inspired by the rugged beauty of the Cape Mountains, not only clinched the top accolade but also garnered the titles for “Best Exhibit in the Pavilion” and “Best New Design,” a first for the nation at this prestigious event.

A Triumph of Design and Collaboration

Under the leadership of acclaimed horticulturist and floral artist Leon Kluge and artist Tristan Woudberg, the South African team, presented a visionary showcase that resonated deeply with the themes of resilience and renewal. The display, an explosion of fynbos, featured 22,000 stems, including rare hybrids such as Protea “Snow Leopard” and the blushing brides (Serruria florida). This vibrant tapestry of flora not only highlighted the unique biodiversity of the Cape region, but also underscored the ecological and aesthetic value of South Africa’s native plants.

South Africa

Setting New Standards in Horticultural Excellence

This year’s unprecedented wins at the Chelsea Flower Show have set a new benchmark for South African floral displays and have reinforced the country’s status as a leader in the global horticultural arena. The accolades received – perfect scores from the RHS judges and multiple awards – underscore the excellence and innovation that the South African team brought to one of the world’s most esteemed floral exhibitions.

The success at the Chelsea Flower Show is not just a testament to the country’s rich floral heritage, but also a celebration of the collaborative spirit that brought this project to fruition. After the withdrawal of a three-decade-long sponsorship, a coalition of private sector leaders, conservationists, and botanical enthusiasts, including Kluge, Keith Kirsten, and Michael Lutzeyer, stepped up to ensure that South Africa’s floral splendour was once again showcased on the international stage. This initiative received significant backing from entities like the Rupert Nature Foundation and Grootbos Private Nature Reserve, highlighting a strong commitment to promoting and preserving the nation’s botanical treasures.

South Africa

As South Africa continues to shine on such prestigious platforms, it not only celebrates its horticultural achievements, but also advances the cause of biodiversity and environmental stewardship. The Chelsea Flower Show has once again been a conduit for showcasing the natural beauty and ecological importance of South Africa’s native flora, securing a legacy that will inspire conservation efforts and artistic endeavours for years to come.