The highly anticipated South Africa Wine Summit returns on 22 May 2025 at the Stellenbosch University Conservatory, uniting industry leaders and innovators to drive the future of South African wine. This year’s summit is built around three core themes—authentic storytelling, sustainability, and innovation—vital for remaining competitive in a rapidly evolving global market.
Spotlight on Industry Visionaries and Bold Conversations
Attendees can expect a dynamic lineup of experts offering both global foresight and local insight. Rico Basson, CEO of South Africa Wine, will open the conversation by exploring how heritage and innovation can work together to future-proof the industry. These themes echo throughout the day, reflected in a programme designed to inspire and challenge.
Economic expert Nicky Weimar will guide attendees through future-facing agricultural trends, while AI and data specialist Joanna Dabrowska unpacks how international shifts and technology are reshaping the wine sector. Doris Viljoen of Stellenbosch University continues this thread, offering a deep dive into the role of sustainability and tech in long-term growth.
Harnessing Climate Resilience and Tourism Potential
With climate change and global volatility impacting the industry, Dr. Etienne Terblanche will explore how producers can adapt to build climate-resilient vineyards, referencing the lessons of the 2025 harvest. These insights are vital as the sector navigates unpredictable growing conditions and market fluctuations.
The summit also shines a spotlight on wine tourism as a driver of domestic market growth. Marisah Nieuwoudt, Melanie Leloup, Megan van der Merwe, and Sarel Meyer will lead a discussion on crafting compelling tourism experiences that benefit both brands and local economies.
Engaging New Generations and Leading with Purpose
With younger consumers bringing new values to the market, Brandon de Kock of WhyFive will examine how to market wine to emerging generations, highlighting the importance of authenticity and cultural relevance.
Closing the day is a focus on leadership and policy, with John Steenhuisen, Minister of Agriculture, offering insights into the role of strong governance in shaping a resilient, thriving wine industry.
With a robust, forward-thinking programme and a call to embrace change, the South Africa Wine Summit 2025 promises to be a defining moment for the industry—one that champions transformation through purpose, people, and progress.
