During March 2018 South Africa’s first-ever Bike Friendly Certification Programme, with the new Bike Friendly signage are up for display at participating venues! This exciting initiative recognises and promotes businesses that welcome cyclists. The programme also assists businesses to become more bike friendly, while making it easy for cyclists to find top bike friendly spots like cafe’s and places to stay and visit.
South Africa’s first-ever Bike Friendly Certification programme recognises and promotes businesses that welcome cyclists and cycle tourists. The programme also assists businesses to become more bike friendly, while enhancing the South African bicycling experience.
The programme is open to businesses in the service and tourism industry: Restaurants, Cafes, Wineries, Breweries, Food shops; Accommodation establishments providing lodging or camping; Bike Shops, Bike Rentals or Cycle Tour Operators and Retailers/Shops, Attractions, Visitor Centres or Tourism related businesses.
The programme will boost the thriving cycle tourism market and the local cycling community. Cycling is one of the fastest growing sports and recreational activities in the country, with events like the Cape Town Cycle Tour and the Cape Epic, bringing millions to the region.
By joining the programme business owners will be primed to tap into this growing segment of the economy. Some benefits of the initiative include: build customer loyalty and attract new cycling customers, being bike friendly is good for business, get featured on SA’s leading cycle tourism platform, the location-based directory showcases bike friendly businesses across SA, access Membership Benefits and encourage more people to bike local, shop local and create healthy, happier more active communities.
For more information visit www.bicyclesouth.co.za