Founded in 1996 by industry pioneer Mike Ormrod, Orms has grown into South Africa’s premier one-stop hub for photographers, videographers, and creators at every stage of the journey. From four brick-and-mortar stores across Cape Town and Somerset West to a comprehensive online presence, the business now spans new and used camera gear, rentals, professional repairs, high-quality printing, custom framing, décor solutions, and educational experiences that serve both beginners and professionals.
What sets Orms apart is its full-service 360 approach. Whether you’re a first-time photographer learning the basics, a social-media creator looking to level up your content, or a seasoned professional working on commercial video, Orms meets you where you are – with gear, education, and hands-on support. Their printing and framing division delivers museum-grade finishes for personal collections, corporate spaces, exhibitions, and interior décor projects, while also offering a growing range of textiles and display solutions.
Education remains a core pillar of the brand. Through the Orms Cape Town School of Photography, creators can access short courses, workshops, online learning, and specialised bootcamps designed to grow practical skills in a supportive environment. Paired with an extensive rental department, customers have the freedom to try new equipment, experiment with formats, and explore fresh creative directions before investing.
At Orms, it’s not just about gear – it’s about creative empowerment. Whether you’re capturing life’s big moments or framing them for display, the Orms team offers expert guidance, honest advice, and a warm, knowledgeable welcome. Visit ormsdirect.co.za or pop into any of the four stores to experience the difference and start creating more. Orms. Create more.
For more information visit www.ormsdirect.co.za
