The Mother City’s streets will buzz with excitement on Sunday, 12 May 2024, as vibrant sponsor activations take centre stage at the iconic Absa RUN YOUR CITY CAPE TOWN 10K.
“Since its inception in 2015, the Absa RUN YOUR CITY Series has been fortunate to partner with sponsors who share our passion,” says Michael Meyer, Managing Director of Stillwater Sports and Series Founder. “Their dedication is evident especially on race day, with engaging on-route activations that have become integral to the series. As we gear up for the Absa RUN YOUR CITY CAPE TOWN 10K, participants can once again enjoy popular activations like the lively Absa High Five at 5, the thrilling PUMA FOREVER FASTER 100 Sprint, the energetic Chery Cheer Zone, refreshing Coca-Cola hydration stations and the entertaining Castle Lite Zone. We’re also excited to introduce new activations such as the ‘Unicorn Razzle Dazzle,’ ‘Luminous Legends,’ and ‘Love for Local,’ amongst others. Reflecting the vibrant spirit of ‘The Mother City’, each activation promises to enhance the unique experience of the 2024 Absa RUN YOUR CITY CAPE TOWN 10K.”
Jabulile Nsibanyoni, Head of Sponsorships at Absa, stated, “As we prepare for the Cape Town leg of the RUN YOUR CITY Series, we reaffirm our commitment to being a force for positive change by supporting local Small, Medium, and Micro Enterprises (SMMEs) and nurturing homegrown talent. Events like this play a crucial role in fostering economic growth and prosperity in the region. By backing these initiatives, we demonstrate our ongoing dedication to promoting positive change at both national and regional levels.”
“We’re thrilled to be back in ‘The Mother City’, where the Absa RUN YOUR CITY Series first began,” says Rae Trew-Browne, PUMA Run Train Marketing Manager. “The PUMA FOREVER FASTER 100 sprint is designed to ignite runners’ competitive spirit and challenge them to reach new speed milestones. As an added incentive on race day, PUMA will be offering in-store discount vouchers. Achieving a sprint time of under 15 seconds earns a 30% discount code, under 20 seconds secures a 20% discount code, and under 25 seconds guarantees a 15% discount. We’re proud to provide some added motivation for runners to push their limits.”
Coca-Cola Peninsula Beverages is once again, the proud hydration partner of the iconic Absa RUN YOUR CITY CAPE TOWN 10K. Dan Davis, Commercial Activations Manager for Coca-Cola Peninsula Beverages said: “Our aim is to hydrate runners with an ice-cold product, keeping them motivated, and energized throughout their fantastic 10km journey. We’re looking forward to fueling the spirit of this event with our refreshing beverages and vibrant vibe point.”
