The Franschhoek Wine Tram has long enchanted visitors with its vintage charm and sweeping views of South Africa’s famed vineyards. Today, this beloved attraction offers more than just scenic journeys and exquisite wines—it offers a chance to change lives. Through its inspiring ticket stub initiative, the Wine Tram has created a simple yet impactful way for visitors to give back to the local community.
At the end of each journey, passengers are invited to deposit their ticket stubs into charity boxes at the station. For every stub collected, the Franschhoek Wine Tram donates to one of five remarkable local charities: ACVV, Franco, Safe Hands Animal Rescue Franschhoek, SPCA, and Kusasa. In 2024 alone, this heartfelt initiative raised over R200,000, proving that small actions can create a wave of meaningful change.
Empowering Community Through Purposeful Travel
The Wine Tram’s spirit of giving doesn’t end there. Through their wine tote bag project, travellers can purchase beautifully handcrafted tote bags made by a local charity. These bags not only offer a stylish way to carry wine purchases, but also come with discount cards for participating estates. Every tote bag sold directly supports the charity that created it, empowering local artisans and funding vital programs.
By weaving philanthropy into the heart of their experience, the Franschhoek Wine Tram shows that tourism can be a true force for good. Visitors leave not just with memories of rolling vineyards and fine wines, but also with the knowledge that they have made a positive impact.
In a world where every act of kindness matters, the Franschhoek Wine Tram reminds us that even the simplest actions—a ticket stub, a tote bag—can help change lives. It’s not just a journey; it’s a celebration of community, compassion, and purpose.
