Colibri Towelling’s journey to success

Colibri Towelling

Colibri Towelling was born in Uitenhage in the Eastern Cape in 1951 and soon became one of the two leading towel brands in South Africa specialising in both patterned and beach towels.

In 2001 Colibri and the Strand based Belgotex Towels amalgamated into one entity.
Over the next few years thirteen factory outlets were opened in both the Eastern and Western Cape – offering branded products at competitive prices.

During the first ten years of the new millennia the local Textile Industry was severely challenged due to global trends resulting in the closure in March 2011 of Colibri’s plant.
In August 2011 Colibri entered business rescue. The Eastern Cape Plant was closed down with 194 people being retrenched, never to be reopened.

Colibri Western Cape commenced a Training lay-off scheme in February 2012 which lasted through to August 2012. Part of the business rescue plan saw the Industrial Development Corporation taking full owner-ship. Colibri was recapitalised and 5 years later finds itself on a path of full economic recovery with direct employment almost doubling to the current 320 people.

Colibri has developed into the single largest local supplier of towelling products. We specialise in servicing the South African retail chains. The overruns and slight imperfects are sold through our single factory outlet located at the factory in the Strand.

As one of the largest employers in the Helderberg area Colibri mainly makes use of local industry and services in support of its manufacturing processes.

Colibri’s raw materials are predominately drawn from South African sources further stimulating local employment.

Due to the demise of the local Textile industry and the subsequent critical skill shortage, Colibri has applied for and recently received accreditation as a training provider. “We are in the process of developing specific technical Programs. These training programs all qualify for nationally recognised certificate.”

In terms of social responsibility Colibri has partnered with, amongst others, the South African Police Services in Saldanha in the support of the elderly. In addition the Hartlands Baby Sanctuary in Somerset West receives sponsorship of a carer as well as donations of product.
Together with all stakeholders Colibri looks forward to a bright future in supplying our loyal customers with proudly made South African products.

For more information contact 021 853 5970 or visit Colibri Factory Shop at Cnr of Primrose & Clarendon Street, Strand

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