In Travel + Leisure’s 2018 reader’s poll, Cape Town has been named number one favourite city in Africa and the Middle East for the 17th year.
The eminent global travel publication cited a favourable exchange rate, the opening of the Zeitz Museum of Contemporary Art Africa, its world-class hotels and the fact that it’s a regional hub for business and leisure travel among the reasons for the city’s ongoing success.
Cape Town’s tourism offering is well known, but the city’s tourism officials are particularly thrilled about this year’s achievement, given the region’s challenges with a water shortage during the period:
“We’ve maintained an “open for business” approach throughout our efforts in driving sustainable tourism, and this accolade reveals that this strategy has worked; we remain an unparalleled destination on the continent, and one whose multiple initiatives in saving water has ensured that we can continue to attract visitors. We’re honoured that so many travellers remain confident in our ability to offer fantastic attractions and experiences.” – Cape Town Tourism CEO, Enver Duminy
According to South African Tourism’s CEO, Sisa Ntshona, “This accolade is testament to South Africa’s rich and varied travel offering for travelers from the continent and the Middle East and an affirmation of our 5-in-5 goal of attracting five million more tourists by 2021.”
The water shortages as experienced in Cape Town and other parts of the country have certainly placed us at the forefront of leading the drive towards sustainable and responsible tourism in a meaningful way. Through the country’s #WaterWiseTourism drive in action, Travel + Leisure readers have given a stamp of approval that South Africa remains very much open for tourism, with responsible tourism practices becoming entrenched as the “new normal”.
“South Africa has become a benchmark for how world-class cities respond to future climate threats associated with water, it is our responsibility to share our learnings and encourage others around the world to help adapt to the new normal”, concludes Ntshona.
The city’s efforts in reducing water usage include bringing alternative water supplies on board, as well as locals reducing household water use. In the tourism sector, hotels and the big attractions have rolled out varied strategies that reduce water usage while minimising the impact on visitor experience.
It was recently announced that these efforts, coupled with healthy winter rainfall, have contributed to a great recovery in the water crisis, although residents visitors are encouraged to carry on in the same way to ensure that this recovery can be completed.
Cape Town Tourism has released a video that also confirms traveller confidence in the city:
“What visitors say about Cape Town and water” https://www.youtube.com/watch?v=OfS063Fbflk&t=7s
Additional accolades for 2018 include:
- Cape Town voted number one destination in Africa and the Middle East for 2018 in Travel + Leisure’s reader’s poll.
https://www.travelandleisure.com/worlds-best/cities-in-africa-middle-east#cape-town
- Kalk Bay in Cape Town is voted number one in the 12 coolest suburbs in the world list (Forbes)
- South Africa has been ranked as one of the ten most Muslim-friendly travel destinations for 2018 among non-Organisation of Islamic Cooperation (OIC) countries in the annual Mastercard-Crescent Rating Global Muslim Travel Index (GMTI)
- Cape Town was once again crowned as the number one city in Africa for business tourism events by the International Congress and Convention Association (Icca). http://www.cbn.co.za/news/cape-town-best-in-africa-for-business-tourism-events
- Cape Town listed in Surfer Magazine’s Top Ten Surf Cities in the World List. (Mar 2018) https://www.surfer.com/features/10-best-surf-cities-in-the-world-cape-town/
- Cape Town comes in at number five in the UK Post Office Travel Report’s “Best Value for Travel” rankings in 2018.
