Broadway Jewellers, a trusted name in fine jewellery and watches for more than 80 years, has opened a new showroom at the recently launched Groot Phesantekraal View Shopping Centre in Durbanville.
The 30,000 m² centre, located at the busy Okavango and Klipheuwel Road intersection, opened in July 2025 and has already established itself as a key retail hub for the local community. Broadway’s expansion into this space reinforces its commitment to blending tradition with modern elegance while making luxury accessible.
Founded on principles of quality and trust, Broadway Jewellers has built a reputation for timeless craftsmanship and exceptional service. With branches in Gauteng and the Western Cape, along with a growing online presence, the brand continues to serve generations of South African families. The Groot Phesantekraal showroom reflects this heritage, with a modern, welcoming design featuring elegant displays and warm lighting, offering customers an inviting space to explore.
Jewellery and Watches for Every Occasion
The new boutique showcases Broadway’s wide range of jewellery, from diamond rings and elegant necklaces to bracelets and earrings suited for everyday wear or life’s biggest milestones. It also stocks an extensive selection of world-renowned watch brands including Casio, Seiko, Citizen, Fossil, Michael Kors and Armani, appealing to both classic and contemporary tastes.
With more than 40 stores and anchor tenants such as Woolworths and Checkers, Groot Phesantekraal View has quickly become a lifestyle destination. Broadway Jewellers adds a touch of timeless luxury, ensuring Durbanville shoppers have access to fine jewellery and watches closer than ever.
Customers can explore the new showroom in person or browse collections online at www.broadwayjewellers.co.za
