Celebrating its landmark 10th anniversary, Africa Travel Week is set to dazzle the City of Cape Town from 7-12 April 2024 with a dynamic programme for WTM Africa. With a vibrant lineup of events and partnerships, this year promises to be a pivotal moment for the travel industry.
Megan De Jager, Portfolio Director of Travel and Tourism at RX Africa, expresses enthusiasm for the event, citing the growth and optimism saturating the tourism landscape in 2024. Over the past decade, WTM Africa has seen remarkable growth, with 34,731 industry professionals attending between 2014 and 2023. Exhibitor numbers surged in 2023 to 577, and organizers aim to surpass this figure in 2024.
The 2024 edition offers a diverse range of activities, including festival-style celebrations, interactive workshops, and the Sustainability Village showcasing responsible tourism initiatives. Notable highlights include the introduction of Brain Box, a platform for industry discourse, and a new partnership with Tourism Investment Forum Africa (TIFA), promoting African destinations as investment hotspots.
Esteemed speakers such as Harold Goodwin and Mandisa Magwaxaza will grace the event, underscoring its significance in the global tourism arena. The event’s collaborative spirit is evident through partnerships with entities like IBTM World and official sponsors such as Recycled Flip Flop Sculptures Studio and Southern Sun. As De Jager emphasizes, the mission of Africa Travel Week is to deliver an exceptional experience and tangible business opportunities, ensuring a lasting return on investment for participants.
As Cape Town prepares to host this prestigious event, excitement is palpable within the travel industry. Africa Travel Week’s 10th anniversary promises to be a defining moment, showcasing the continent’s immense potential and shaping the future of tourism in Africa and beyond.
