Africa Travel Week unveils 2021 roadmap to reignite travel and tourism in Africa

Africa Travel Week

Africa Travel Week (ATW) has unveiled an audacious plan for its 2021 suite of shows, which includes several value-add opportunities, in addition to WTM Africa, which will run as a 100% virtual exhibition from 7-9 April 2021.

“The plan for WTM Africa has always been about offering value beyond the show floor. This year, we’re focussing heavily on that, with a robust plan that offers significant ROI across 365 days, instead of three,” says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions Africa.

In addition to the virtual show in April, which consists of 1-to-1 meetings, content sessions and speed networking, ATW has lined up a collection of additional events throughout the year, which include: Educational content webinars from May to August, a series of virtual masterclasses from September to November, and a Destination training sessions for Hosted Buyers.

Africa Travel Week: Connect in the City Live from 1-3 September will include on-site experiences in the official Host City of Cape Town. The three-day Africa Travel Week Live will coincide with Tourism Month, and will comprise: Familiarisation tours.; A dedicated travel and tourism conference with a top-notch speaker programme of industry thought leaders and experts; Destination training sessions for Hosted Buyers; Speed networking sessions where buyers are split according to region and product interests; A networking evening for attendees to meet and reconnect with industry friends and peers face-to-face and The African Travel & Tourism Awards, honouring industry pioneers.

The blended format of WTM Africa throughout 2021 will also apply to its suite of sister shows including International Luxury Market Africa (ILTMA), International Business Tourism Market Africa (IBTMA), The Sports & Tourism Exchange (SETE), Africa Tourism Investment Summit (ATIS), Travel Forward and EQUAL Africa.

Attendees and industry professionals may remain connected and informed throughout 2021 via, ATW’s dedicated resource hub jam-packed with free digital tools, industry news and updates.