As regenerative tourism redefines how we explore the world, the Western Cape’s Bergrivier region is leading the way with an inspiring new self-drive journey: Green Piketberg – Route 366. Some road trips are defined purely by distance, but this route is measured in meaningful connections—a morning spent walking through mountain trails, a warm conversation over freshly brewed rooibos at a roadside stall, or the sight of spring wildflowers sweeping across open fields.
Travel That Gives Back
Winding along the scenic R366 between Redelinghuys and the mountain town of Piketberg, this newly launched self-drive route moves beyond conventional tourism. It invites visitors to experience regenerative tourism in action—a philosophy rooted in the belief that travel should actively enrich host communities, support local livelihoods, and preserve natural landscapes.
While eco-friendly concepts are increasingly popular in global travel, the people of the greater Piketberg area have lived by these principles for generations. Farming in rhythm with the seasons, preserving indigenous knowledge, and stewarding the soil have long been central to rural life here.
“Green Piketberg isn’t simply a route on a map. It’s a reflection of who we are as a region,” explains Nomonde Ndlangisa, CEO of Bergrivier Tourism. “Regenerative tourism means creating experiences that benefit everyone—our visitors, our communities, our local businesses, and the landscapes that sustain us.”
A Journey for the Senses
A road trip along Route 366 offers rich sensory rewards. Culinary stops celebrate farm-to-table dining and small-scale craft production. Visitors can sample locally harvested honey, visit artisan olive groves, taste small-batch coffees, and learn about indigenous rooibos farming straight from the families who tend the crops.
Beyond gastronomy, the route guides travellers through a landscape rich in history and natural heritage. Sites along the drive range from the ancient shelter of Diepkloof Rock to historic living heritage settlements such as Goedverwacht and Wittewater, where community traditions remain vibrant today.
Empowering Local Communities
By uniting guesthouses, regenerative farms, local artisans, and outdoor experience providers under one shared initiative, Route 366 aims to build a resilient, circular economy. Upcoming storytelling features, such as the Makers of Green Piketberg series, will highlight the local entrepreneurs and farming families whose daily practices keep environmental care at the heart of their work.
Ultimately, Green Piketberg – Route 366 transforms a simple weekend drive into a meaningful exchange. It encourages visitors to travel thoughtfully, stay longer, and contribute directly to the rural communities that make the Bergrivier region so distinct.
For detailed itineraries, accommodation listings, and route maps, visit Bergrivier Tourism.
