The Wine Tourism Conference, South Africa’s leading event dedicated to the growth and evolution of the wine tourism sector, is set to return for its ninth edition on 8 May 2025. Taking place at the prestigious Lanzerac Wine Estate in Stellenbosch, the conference will focus on the theme ‘Delivering Experiences That Inspire.’
Bringing together industry leaders, tourism professionals, and wine enthusiasts, the event aims to highlight the best practices and innovations that are shaping the future of wine tourism. With an impressive line-up of keynote speakers, including Robin Shaw (Wine Tourism Australia), Jerry Mpufane (The Moreti Partnership), Debra Fox (Fox Brown Creative), Marisah Nieuwoudt (SA Wine), and Andrew Kamphuis (Commerce 7), attendees can expect a day filled with thought-provoking discussions and invaluable insights.
Key Platform for Innovation and Collaboration
As the wine tourism industry continues to evolve, the Wine Tourism Conference serves as a crucial platform for fostering collaboration, innovation, and sustainable growth. The event will feature a dynamic mix of keynote presentations, panel discussions, and networking opportunities designed to explore the latest trends, strategies, and challenges in the sector.
Some of the key objectives of the conference include:
- Enhancing collaboration among all stakeholders involved in wine tourism.
- Sharing expertise on wine tourism development, marketing, service, profitability, and sustainability.
- Showcasing innovative wine tourism experiences and destinations.
- Facilitating meaningful connections and partnerships within the industry.
- Promoting excellence in wine tourism to enhance the overall visitor experience.
By bringing together professionals from various sectors, the conference creates a unique opportunity to exchange ideas, learn from industry pioneers, and gain a deeper understanding of the evolving landscape of wine tourism.
Shaping the Future of Wine Tourism
The significance of this conference extends beyond industry networking—it plays a vital role in shaping the future of South African wine tourism. The event’s theme, ‘Delivering Experiences That Inspire,’ highlights the growing demand for immersive and memorable tourism offerings. With wine tourism contributing significantly to the country’s economy and global reputation, this conference provides a strategic space to discuss how South Africa can continue to position itself as a premier wine tourism destination.
Stellenbosch, known as the heart of South Africa’s wine country, provides the perfect setting for this engaging and insightful event. Delegates will have the opportunity to experience firsthand the rich heritage, innovation, and hospitality that define the local wine tourism industry.
For professionals looking to stay ahead in the world of wine tourism, the 2025 Wine Tourism Conference is a must-attend event. Whether you are a winemaker, marketer, tour operator, or hospitality expert, this conference promises to offer invaluable insights that will help drive the industry forward while celebrating the best that South African wine tourism has to offer.
