West Coast Way, a leading destination marketing company, is excited to announce the launch of “Your Route to Nature,” a celebration of their 10th year promoting the incredible Cape West Coast of South Africa. To mark this milestone, they hosted an event at the scenic Thali Thali Game Lodge in Langebaan on Tuesday, March 5, 2024.
The event served as a testament to West Coast Way’s relentless dedication to promoting and preserving the Cape West Coast’s natural treasures. With “Your Route to Nature,” West Coast Way continues to invite travellers to experience the region’s awe-inspiring landscapes, diverse wildlife, and rich heritage.
“Exploring the wide spaces of the Cape West Coast unveils a tapestry of rich cultural experiences, from savouring local cuisine to connecting with the welcoming people of the region,” says Carmen Lerm, the founder of West Coast Way. “The Weskus of South Africa beckons travellers with its picturesque landscapes and diverse heritage, inviting family-oriented attractions, and thrilling adventures. The trend is clear – visitors want Nature Tourism – responsible travel to natural areas, which conserves the environment and improves the welfare of local people.”
At the “Find Your Route to Nature with West Coast Way” event, attendees had the pleasure of hearing from esteemed speakers such as Mike Schlebach and Miles Masterson from Protect the West Coast, Tewie Roos from Darling Brew and Swartland Tourism, and the legendary Tim Hutchinson of DGB Group, recipient of the prestigious Wine Harvest Commemorative Event 1659 Award for Visionary Leadership. These speakers shared invaluable wisdom on building sustainable brands, while also sharing their expertise and vision for the future growth and conservation of the Cape West Coast. They emphasised the importance of collective efforts and the ability to share a common narrative.
“As the West Coast community, we must embrace teamwork, stand together, and speak with one voice,” said Tim Hutchinson.
As West Coast Way enters its 10th year, there is no doubt that its commitment to promoting the Cape West Coast as a massive natural attraction will continue to captivate the hearts of South Africans and global adventurers alike.
For more information visit www.westcoastway.co.za
